At the same time, according to the data from one recent research, Twitter usage in the US has dropped by nearly 9% since Musk bought the company. At the time, Musk promised that this feature would give the world a better idea of how dynamic the platform is.Īlmost two months later, however, the view count showed the opposite effect, highlighting how little engagement most posts received relative to the size of their audience. It’s been seven weeks since Twitter added a view count for each tweet. Musk did not take this news very well and immediately told one of the engineers that he was fired.ĭissatisfied with the work of the engineers, Musk instructed employees to track how many times each of his tweets was recommended. Engineers previously investigated whether Musk’s reach was somehow artificially limited, but found no evidence that the algorithm was biased against him. In April of last year, according to them, Musk was at the peak of popularity in the search rankings, as evidenced by the indicator “100”. One of the company’s two remaining chief engineers offered a possible explanation: a little less than a year after Tesla’s CEO made a surprise offer to buy Twitter for $44 billion, people’s interest in his antics is waning.Įmployees showed Musk internal data about interactions with his account, as well as Google Trends graph. “I have more than 100 million followers, but I only get tens of thousands of views.” “This is ridiculous,” he said, according to multiple sources with direct knowledge of the meeting. Last Tuesday, Musk gathered a group of engineers and advisers in a room at Twitter’s headquarters to find an answer to the question of why his number of followers is falling. The move comes after several prominent accounts that Musk interacts with complained that recent Twitter changes had reduced their reach. Last week, he made his account private for a day to see if it could increase his audience. This story was originally featured on Fortune.For several weeks, Elon Musk has been worried about how many people see his tweets. Twitter suffered a major outage on Wednesday, as users were blocked from tweeting, sending direct messages, or following new accounts, with some told they had exceeded a “daily limit.” Musk told employees in an internal email to pause “new feature development” and instead focus on “system stability and robustness, especially with the Super Bowl coming up.” Musk later claimed that the test “helped identify some issues with the system.” Only followers can view tweets from a private account, and no one can share them. Last week, Musk briefly made his account private to test claims from conservative commentators who argued that the measure boosted their engagement. Twitter’s website says that the view count includes any time a logged-in user sees a tweet. At the time, Musk said the view count “shows how much more alive Twitter is than it may seem, as over 90% of Twitter users read, but don’t tweet, reply, or like.” Musk’s tweeted announcement has been seen 56.5 million times, according to Twitter’s view count. Twitter started displaying view counts in late December. And Musk has argued his massive Twitter following is an asset for his other businesses, telling analysts last month that his feed was “an incredibly powerful tool for driving demand for Tesla.” Musk regularly tweets memes and jokes from his account, which may explain the relatively greater engagement compared with the more sedate accounts from public officials, celebrities, and corporate leaders. (For example, tweets from former Microsoft CEO Bill Gates, with almost 62 million followers, rarely break a million views.) But even tens of millions of views represent a fraction of Musk’s total follower count. That’s more than many other accounts, even from other celebrities or public officials. Tweets from the CEO of Tesla, Twitter, and SpaceX routinely get millions, if not tens of millions, of views according to data displayed by the website. Musk is one of Twitter’s most followed accounts, with 128 million followers. The company reportedly no longer has a communications department to handle press requests. Twitter did not immediately respond to a request for comment. Musk reportedly did not take the news well, telling the employee-one of two remaining principal engineers at the company-“you’re fired.” According to the tracking website, interest in “Elon Musk” recovered slightly in October, scoring around 30 when Musk took control of the company. Google Trends gave that April peak a score of 100.
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